Adele’s new album, 30, debuted at the top of the Billboard 200 charts, as the British musician marked her return with a record-breaking album release – the album is the biggest-selling album of the year so far.
The album has been well received by critics and fans, who praised her story-telling and soul-baring in the album as she attempts to explain her divorce to her 9-year-old son Angelo when he’s older, through her songs. 30 is Adele’s first album since her last album 25, released in November 2015.
Adele’s new album debuts at number 1
30 earned 839,000 album units in the US as of November 25, which makes it the largest week of the year for any album, surpassing even Drake’s Certified Lover Boy which earned 613,000 units as of September 9.
Of the 839,000 units, 692,000 were album sales, and 141,000 were SEA units (Streaming Equivalent Albums). Its 692,000 album sales is almost double of Taylor Swift’s Red (Taylor’s Version), which sold 369,000 units as of November 18.
More tellingly, the 692,000 album sales make 30 effectively the biggest selling album of the year so far, more than any other albums over the last 11 months, with the previous biggest selling album being Taylor Swift’s Evermore (471,000 units).
The voice of heartbreak
Adele said in an interview with Zane Lowe on Apple Music that her album, 30, was made with the intention of being therapeutic for 30 to 40-year-olds who are committing to themselves and that she hopes young people don’t listen to the album because “it’s a bit too deep”.
The album was written during her divorce from ex-husband Simon Konecki, with the album being named “30” because it was the age that she was when she married the latter – they were separated for almost 2 years and finalized their divorce in March.